Online reputation management is comprised of a series of search engine optimization (SEO) techniques designed to do the opposite of what traditional SEO does. Instead of making sites rise in the search engine rankings, we make them fall.

We optimize sites that have have positive things to say about you. Depending on the type and severity of the online reputation management problem, we create new content like web pages, blogs, social networking sites and more. We then optimize those sites to rank highly for your chosen search term. We make those sites appear to be more relevant to search results than the negative listing(s). Because search engines are in the business of providing relevant results, we use a series of 'organic' search techniques to downplay the importance of the negative listing, while improving the rankings of good things.

Online reputation management is basically an advanced SEO technique. The longer we stay at it, the further the negative listings tend to drop.