Internet reputation management is a reality. If someone has smeared your online reputation, management of the problem is a matter of making the negative listing drop in search rankings. For example, if your internet reputation problem appears when someone types your name into Google, we solve the problem by making other sites appear to be more relevant for the problem search term. This has the effect of elevating positive results, and pushing the negative result down to pages rarely if ever visited.

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There are effectively two types of online reputation management problem. The first is when someone, perhaps a journalist, a regulatory body, or government agency has posted something negative about you or your company. The second is the case of a malevolent person who is 'out to get you'. The first type are easier to solve as they are not fueled by fury and constant updates. Internet reputation managment, or surgery, is fairly straightforward.

The second type of internet reputation management is more difficult because the person smearing your online reputation may be on a mission to destroy you or your company. Fueled by rightous indignation, this person may be adding negative comments about you or your company quite often. This has the effect of building the strength of the negative listing and becomes a much more challenging and time-consuming issue.

Online Reputation Issues: How Long to Fix It?